I mean…really? This has happened in the history of sneakers before, as far back as PF Flyers v. Converse. Even more recently, the Bapesta went toe to toe with the Air Force 1, but at least Bape took the sneaker game to the next level. This is a straight up jack move. Like they tryna set me up for a 211, gats held sideways screaming break yo’self.

Basically, Fila took a perennial classic, the Prada America’s Cup, one of the best pair of sneakers I’ve ever worn and with a pricetag of $295 and chopped it down to an “affordable” $90 pricetag. They removed the premium leather, slapped on a Fila logo and probably removed the steel shaft from the sole of the shoe, one of the America’s Cup’s greatest features.

What’s more is that Fila enlisted the services not of a respectable artist like Pharrell or Kanye (that would almost be worse), but rather ringtone rapper Hurricane Chris. Not only did FIla not get a top tier ringtone rapper like Soulja Boy or T-Pain, but they got a dude whose hit song is called “A Bay Bay.” Not even “A Bay Say” or “Juan Too Thray”. What’s more is that the commercial is absolutely horrible. It looks like something from O-Town or something. See for yourself…

In January 2007, the global Fila brand was acquired by Fila Korea, Ltd. from Sports Brands International, becoming South Korea’s largest sportswear company. Fila Korea currently holds the rights to the worldwide use of footwear and apparel brands of the parent firm. I heard Hurricane Chris is big along the 38th parallel. Just call him Hurrikorean Chris.