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0 Comments 60 Minutes: Michael Phelps and his brand

Posted by The Elitaste on 01 Dec 2008


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This was on 60 Minutes tonight. Very interesting from a management standpoint. Is he being overexposed? I saw him on the season finale of “Entourage” and I was kinda like “huh?” But then again, he can’t really make any consistent commitments since he starts training again in January. Regardless, he’s incredible and seems very humble and down to earth.

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