As if to reinforce the song’s sentiment, Michael refused to appear in the music video – which was directed by David Fincher and shot by Jeff Cronenweth – and instead recruited a number of supermodels (including Naomi Campbell, Linda Evangelista, Christy Turlington, Tatjana Patitz, Cindy Crawford, and male models John Pearson, Mario Sorrenti, and Peter Formby) to mouth the words. It also featured the destruction of the three items from “Faith” that had come to symbolize Michael’s career at that point: his leather jacket (burned), jukebox (exploded) and guitar (exploded).
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